Last updated: 26 August 2026

At LiliStore, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, place an order, contact us or otherwise interact with LiliStore.

This policy applies to customers and visitors in the United Kingdom and is intended to comply with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018, as amended.

1. Who We Are

LiliStore is an online pet store serving customers in the United Kingdom.

The data controller responsible for your personal information is:

Trading name: LiliStore
Data controller: SUELEN CRISTINA DE LIMA PEREIRA DA SILVA
Business address: RUA SABINO DE SOUSA, 119 LISBON - PORTUGAL
Country of establishment: Portugal
Email: thelilistore.com@gmail.com

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Personal Information We Collect

Depending on how you interact with LiliStore, we may collect the following categories of personal information:

• Name and surname;

• Billing and delivery address;

• Email address;

• Telephone number;

• Order and transaction information;

• Products purchased or viewed;

• Delivery and tracking information;

• Communications with our customer support team;

• Device, browser and IP address information;

• Website usage and interaction data;

• Marketing preferences;

• Cookie and similar technology information.

Payment information is processed by our authorised payment service providers. We do not normally receive or store your full payment card number.

3. How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order;

• When you create an account or complete a form;

• When you contact our customer support team;

• When you subscribe to marketing communications;

• Automatically when you browse or interact with our website, where permitted;

• From payment, delivery and fulfilment partners when necessary to complete your order;

• From advertising and analytics providers where applicable and permitted by law.

4. How We Use Your Personal Information

We may use your information to:

• Process and fulfil your orders;

• Take and manage payments;

• Arrange delivery and provide tracking information;

• Handle returns, refunds and customer service enquiries;

• Communicate with you about your order;

• Prevent fraud and protect the security of our website;

• Maintain our accounting, tax and business records;

• Improve our website, products and customer experience;

• Measure website performance and understand how customers use our store;

• Send marketing communications where permitted by law;

• Comply with our legal and regulatory obligations.

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful reason for processing your personal information.

Depending on the activity, we may rely on:

Contract — where processing is necessary to take your order, receive payment, deliver products or provide customer support connected with your purchase.

Legal obligation — where we must keep or process information to comply with tax, accounting, consumer protection or other legal requirements.

Legitimate interests — where reasonably necessary to operate and improve our business, prevent fraud, secure our website, respond to enquiries or understand the performance of our services, provided your rights and interests do not override those interests.

Consent — where we ask for your permission, including for certain marketing communications, cookies or similar technologies where consent is required.

Where processing is based on consent, you may withdraw your consent at any time.

6. Marketing Communications

We may send you promotional emails or other electronic marketing only where permitted by applicable law.

Where consent is required, we will ask for it before sending marketing communications.

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us.

Your right to object to the use of your personal information for direct marketing is absolute.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Keep the website functioning correctly;

• Remember preferences;

• Understand website usage;

• Measure performance;

• Support advertising and marketing where permitted.

Non-essential cookies will only be used where permitted under applicable law and, where required, after you have provided consent.

More information about the cookies and technologies used on our website will be available in our Cookie Policy and through our cookie consent settings.

UK rules concerning electronic marketing and cookies are also governed by the Privacy and Electronic Communications Regulations (PECR).

8. Who We Share Your Information With

We may share personal information with trusted service providers where necessary to operate LiliStore, including:

• Website hosting and e-commerce platform providers, including Wix;

• Payment service providers;

• Fulfilment suppliers;

• Warehouses and logistics partners;

• Postal and courier companies, including express delivery providers where selected;

• Customer service providers;

• Accounting, tax and professional advisers;

• IT, security and fraud-prevention providers;

• Analytics and advertising providers where permitted;

• Public authorities where disclosure is required by law.

We only share information that is reasonably necessary for the relevant service or legal purpose.

Our suppliers and fulfilment partners may receive information such as your name, delivery address, telephone number and order details solely to process and deliver your purchase.

9. International Transfers

LiliStore operates through service providers and fulfilment partners that may be located outside the United Kingdom.

This means that your personal information may sometimes be transferred to or processed in another country.

Where UK data protection rules require safeguards for an international transfer, we will use an appropriate lawful transfer mechanism, such as an applicable adequacy regulation or approved contractual safeguards.

International data transfers remain subject to specific UK GDPR requirements, including safeguards where necessary.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, handling customer enquiries and meeting legal, tax, accounting and fraud-prevention obligations.

Different categories of information may therefore be kept for different periods.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably possible.

11. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances and the lawful basis relied upon, UK data protection law may give you rights including:

• The right to be informed about how your information is used;

• The right to access your personal information;

• The right to correct inaccurate or incomplete information;

• The right to request deletion of your information in certain circumstances;

• The right to restrict processing in certain circumstances;

• The right to object to certain processing;

• The right to data portability where applicable;

• Rights relating to certain automated decisions and profiling;

• The right to withdraw consent where processing is based on consent.

These rights may not apply in every circumstance.

To exercise any of these rights, please contact us at:

thelilistore.com@gmail.com

We may need to verify your identity before responding to a request.

13. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You may also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

14. Children’s Privacy

LiliStore sells pet-related products and our website is not intended to collect personal information directly from children.

If we become aware that personal information has been provided by a child in circumstances where consent or other legal requirements have not been satisfied, we will take appropriate steps to address the matter.

15. Third-Party Links

Our website may contain links to third-party websites or services.

LiliStore is not responsible for the privacy practices of independent third parties. We recommend reviewing their privacy information before providing personal information to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology or legal requirements.

When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice.

17. Contact Us

For privacy-related questions or requests:

LiliStore
Email: thelilistore.com@gmail.com
Business address: Rua Sabino de Sousa, 119 RCE - Lisbon - Portugal
Customer service hours: Monday to Friday, 10:00 AM to 7:00 PM (Portugal time)
Market served: United Kingdom